Morphic Development, a full-service real estate development firm based in McKinney, Texas, partnered with Edit Your Brand to address a critical challenge: maintaining a consistent, professional online presence without internal marketing resources. As a small, focused team managing complex projects across North Texas, Morphic needed a partner who could take full ownership of their marketing strategy—without adding to their daily workload.

Our work focused on building a streamlined, scalable social media foundation to reflect the sophistication and quality of Morphic’s work. Services provided included: Social Media Strategy + Planning Hub, Canva Template Creation and Social Media Graphic + Caption Development.  

From messaging to design, every element was tailored to reflect Morphic’s unique expertise in real estate and land development.

Through this collaboration, Morphic Development gained a cohesive digital identity and a clear content strategy—allowing their brand to grow alongside their expanding project portfolio, without compromising their time or focus.