Project Showcase: Brand Identity Development for Neighborhood Management Inc.
Neighborhood Management Inc. (NMI) is a full-service homeowners association management company proudly serving residential developers and homeowner-operated HOAs. Established in 1998, Neighborhood has built its reputation on delivering dependable, high-touch service with an approachable, professional mindset—while remaining independently owned and deeply committed to the communities it serves.
OBJECTIVE:
As Neighborhood continued to grow, its visual brand had evolved in pieces over time. While functional, it no longer reflected the established, experienced industry leader the company had become. The objective was to conduct a full brand audit and create a cohesive, modern brand identity that aligned with the company’s confidence, capability, and long-standing reputation.
The refreshed identity needed to resonate with long-time clients while also appealing to a younger generation of homeowners and decision-makers—many of whom value strong design, clarity, and professionalism when selecting service partners.
APPROACH:
Edit Your Brand started with research:
Competitor Research & Marketing Audit: Competitor research and a comprehensive marketing audit helped us understand Neighborhood’s current positioning, industry norms, and opportunities for differentiation.
Strategic Discovery Process: Through a strategic discovery process, we defined the emotional tone of the brand—not just how it looks, but how it feels to work with Neighborhood.
This research prepared us to launch a new brand identity that balances approachability and professionalism, reflecting Neighborhood’s experienced, do-what-it-takes attitude and its commitment to clear communication and drama-free service. A key goal was to visually express their belief in being better before bigger - confident, capable, and always improving.
Backed by strategy, we executed a new brand identity suite, including:
A refreshed logo suite and brand mark designed to stand apart in a traditionally conservative industry
A welcoming yet polished color palette that conveys confidence, dependability, and warmth
Supporting brand patterns, typography, and imagery that reinforce consistency across platforms
A comprehensive brand style guide to ensure clarity and cohesion moving forward
We then applied the new brand system across core touchpoints, including business cards, stationery, social media graphics, and a redesigned capabilities presentation. Key messaging within the sales deck was refined to clearly communicate Neighborhood’s value proposition to developers and HOA boards alike.
RESULT:
The final result is a confident, cohesive brand identity that reflects who Neighborhood truly is today—an experienced, trusted HOA management partner that is approachable, professional, and deeply committed to the communities they serve. The refreshed brand positions Neighborhood to remain relevant with long-standing clients while connecting more effectively with younger homeowners and boards entering their decision-making years.
This project exemplifies our expertise in helping established real estate-adjacent companies step into a brand that matches their maturity, reputation, and ambition, providing the clarity and consistency needed to support long-term growth and a stronger market presence.
CLIENT PERSPECTIVE
“We couldn't be happier with our decision to partner with Edit Your Brand for our company’s rebrand.”
— Audrey Beard, Neighborhood Management Inc.
PROJECT TYPE
Brand Identity Development
SERVICES PROVIDED
Competitor Research + Marketing Audit
Logo Suite + Brand Mark
Color Palette + Brand Pattern
Brand Imagery + Typography Selections
Brand Style Guide
Website Favicon
Business Cards
Letterhead + Notecard
Social Profile Graphics
Capabilities Presentation Redesign
